Inga Gubeka is the founder and CEO of Indalo Décor, a Cape Town based design studio that specialises in contemporary lifestyle decor products and accessories. When Inga Gubeka started Indalo Décor in 2012 he had a vision of creating something ‘out of this world’. It is this vision that has lead Inga to become a force to be reckoned with in the South African Design scene.
Inga Gubeka (28), founder and CEO of Cape Town-based design studio Indalo Decor, was recently honoured as the Glenfiddich Maverick. Indalo Decor specialises in contemporary lifestyle decor products and accessories.
On Thursday, whisky brand Glenfiddich held a private ceremony in Maboneng, Johannesburg, where they unveiled the bottle that Gubeka had designed – and had named after him – a bottle worth R80 000.
“Basically, we’ve been having conversations with Glenfiddich about how we could collaborate, and we came up with a packaging concept where our production complemented what Glenfiddich as a brand stands for,” Gubeka tells DESTINY MAN.
Gubeka is the first African to have a premium single malt whisky named after him. He describes this as a great honour in his design career.
“It feels really good and it’s unbelievable. But most importantly, it’s been a humbling moment and experience for me.”
ndalo Decor was established in 2012, and while the company and brand have grown exponentially since then, the collaboration with Glenfiddich is sure to take the wooden accessories brand to new heights.
“This collaboration is going to give us mileage in terms of our brand recognition merely by association with a brand as distinguished as Glenfiddich,” Gubeka explains. “It will open many doors, especially internationally, for us. Hopefully, we’ll also be able to do a lot more commissions with other luxury brands.”
Thami Banda, brand specialist at William Grant & Sons Distillers, says Gubeka was the perfect person to embody the true essence of the whisky brand and all it stands for.
“The Glenfiddich Maverick campaign is a tribute to ordinary citizens who through passion and a pioneering spirit became successful mavericks in their industry, similar to that of Glenfiddich’s founder, William Grant,” he said in a statement. “Inga embodies true aspects of a pioneer and we’re proud to have honoured him with this precious liquid.”
Indalo Decor is set to open its second concept store in Braamfontein in the next few weeks. In a previous interview with DESTINY MAN, Gubeka explained how he never forgets to think big. And while he might have been fearful along the way, never once did he doubt the fulfilment of his dream.
“I have a ‘go big or go home’ type of mindset, and when I started this, I wanted it to be big. I had that vision. I was just surprised at how quickly it all happened. But never once did I doubt the future success of my brand. I think every entrepreneur should carry with them this confidence in their product or service.”
Our founder, William Grant had a vision of creating the best dram in the valley, and he was relentless in the pursuit of this dream. Five generations down the line and 128 years later, his legacy lives on.
William Grant embodied the spirit of a true pioneer and Maverick. It is his vision that gave us the award-winning whisky we enjoy today.
In the spirit of the Maverick, we embarked on a journey to discover the ultimate game-changer, the modern-day maverick , who like William Grant, challenges convention, takes an idea beyond the norm to change the status quo.
The nationwide search had hundreds of hopefuls submit their entries from entreprenuers to creative innovators. After 4 weeks and hundreds of submissions, three finalists were chosen for the public to vote for the ultimate Glenfiddich Maverick, a title that young entrepreneur Inga Gubeka earned.
After brief flirtations with graphic and interior design at university, Inga Gubeka decided that he wanted more. He wanted to create something ‘out of this world’, and with that vision in mind, he went on to establish his own company- Indalo Décor, where he creates luxury goods including wooden bags, leather items and accessories.
Inga’s main source of inspiration was taken from all that surrounds him on a daily basis. Inga: “South Africa has something special due to our diversity, rich culture and history. There is so much inspiration that can influence our creative ability.”
Much like William Grant, Inga took a brave step towards crafting his bold vision. It is for this reason that we believe Inga is a true #GlenfiddichMaverick.
As the first #GlenfiddichMaverick, Inga was honoured at a private event in Johannesburg and received a bespoke bottling of Glenfiddich, selected by him and named in his honour.