Luti (Oladoke Lutiseku Mobolaji) Fagbenle is a BAFTA-nominated film producer and entrepreneur. He is best known for producing music videos for high-profile recording artists such as One Direction, Iggy Azalea, Nicki Minaj, Kanye West, Snoop Dogg and Rita Ora and commercials and branded content for Microsoft, Nike Inc., Beats By Dre, Sony Vaio, Ferrari and Reebok. He is also well known for his performances as Ali Taylor in popular soap opera Hollyoaks. Luti is a frequent collaborator with high-profile international directors such as Colin Tilley, Director X, Anthony Mandler, Kanye West, Ray Kay, Marc Klasfeld and others.
In 2006 Luti founded the production company Luti Media. The company has produced hundreds of music videos, commercials and films. Their work has been honoured with nominations and awards from the MTV VMAs, BAFTA, The MOBO Awards, Virgin Media Shorts, the UKMVAs and others.
Fagbenle’s debut film was the 2006 Channel 4 Documentary ‘Nike Midnight Madness’ narrated by Trevor Nelson.
In 2009 the British Academy Film Awards (BAFTAs) nominated the short film Mixtape written and directed by Luke Snellin and starring Bill Milner, which Luti produced.
In 2010 Luti Media produced their first no.1 video for Yolanda Be Cool We Speak No Americano
In 2011 Luti produced the MTV VMA nominated video The Wanted “Glad You Came”.
In 2012 The Luti Media produced music video for JLS ‘Do You Feel What I Feel’ won the 2012 MOBO for best video.
In 2013 Luti’s video for One Direction “Best Song Ever” broke the record on VEVO for views in 24 hours. Vevo the world’s leading all-premium music video and entertainment platform, announced that the music video One Direction “Best Song Ever” music video delivered 12.3million views across VEVO in the 24 hours following its premiere. This beats out the previous record holder, Miley Cyrus “We Can’t Stop,” which hit 10.7 million views, The video went on to win Best Video at the 2014 BRIT Awards.
Screen Nation honoured Luti with the Digital Vanguard Award for trailblazing contribution to the British and international online digital media industry at the 2013 Digital-IS Media awards at Google’s headquarters. This acknowledgement is the highest digital media award presented by Screen Nation, which is the leading organisation across Europe celebrating and rewarding excellence by African Caribbean people in the global film, TV and digital media industry. Luti is the younger brother of actor O.T. Fagbenle.
In 2014 The Luti Media produced video for Iggy Azalea ‘Fancy’ helped the single reach number one on the Billboard Hot 100, becoming both Azalea’s and Charli XCX’s first number-one on that chart, holding the spot for seven consecutive weeks. The video was nominated for Best Video at the 2014 MTV Video Music Awards and the 2014 MTV Europe Music Awards
LUTI MEDIA MUSIC VIDEOGRAPHY
|Artist(s)||Song Title||Label||Director||Production Company|
|One Direction||“Best Song Ever”||Syco Music||Ben Winston||Luti Media / Fullwell 73|
|Nicki Minaj||“Freedom”||Cash Money Records||Colin Tilley||Luti Media|
|Cheryl Cole||“Under The Sun”||Polydor Records||Anthony Mandler||Black Hand Cinema / Luti Media|
|Kanye West & Jay-Z||“Niggas In Paris” (Paris shoot)||Roc-A-Fella Records||Kanye West||Luti Media|
|Iggy Azalea feat Charli XCX||“Fancy”||Virgin EMI||Director X||Luti Media / DNA|
|The Wanted||“Glad You Came”||Geffen Records||Director X||Luti Media|
|Girls Aloud||“Something New”||Polydor Records||Ray Kay||Luti Media|
|T.I. feat. Iggy Azalea||“No Mediocre”||Columbia Records||Director X||Luti Media / DNA|
|Iggy Azalea feat Rita Ora||“Black Widow”||Virgin EMI||Director X||Luti Media / DNA|
|Flo Rida||“Turn Around (5 4 3 2 1)”||Atlantic||Rage||Luti Media|
|Robin Thicke, Jessie J, DJ Cassidy,||“Calling All Hearts”||Columbia Records||Director X||Luti Media / DNA|
|Little Mix feat Missy Elliott||“How Ya Doin'”||Syco Music||Carly Cussen||Luti Media|
|JLS||“Do You Feel What I Feel”||Epic Records||Marcus Lundin||Luti Media|
|Ed Sheeran, Labrinth, Tinchy Stryder, Rizzle Kicks, Chipmunk, Mz Bratt, Ms Dynamite, Tulisa Contostavlos, Wretch 32, Dot Rotton and Gary Barlow||“Teardrop”||Future Records||Vertex & Ben||Luti Media|
|Olly Murs||“Dance With Me Tonight”||Epic Records||Marcus Lundin||Luti Media|
|JLS||“Take A Chance On Me”||Epic Records||Parris Stewart||Riveting Entertainment|
|Alexandra Burke Feat.Pitbull||“All Night Long”||Syco||Rage||Luti Media|
|N-Dubz||“I Need You”||Universal Music||Rage||Luti Media|
|N-Dubz Feat. Mr. Hudson||“Playing With Fire”||Universal Music||Rage||Luti Media|
|Lemar||“The Way Love Goes”||Sony Music||Rage||Luti Media|
|ZAYN||“LIKE I WOULD”||RCA Records||Director X||Luti Media|